Trade Marketing Manager at Niyya Food & Drinks Company Limited

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Niyya Food & Drinks Company Limited is a member of Niyya Farm Group Limited involved in manufacturing fruit juices from natural raw fruits and production of different variants of Yoghurts / Dairy products located in Kaduna, Northwest Nigeria.

We are recruiting to fill the position below:

Job Title: Trade Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

  • The role will be a stand-alone and be indirectly supported by ASMs and Sales Executives on the Field as well as merchandisers and will also be accountable for the Strategic development for a specific channel and key account management.
  • It is also to maintain and sustain a strong trade presence of all the Company’s products by offering and stimulating high sales volume.

Key Responsibilities

  • Lead and set the trade marketing Strategy across a portfolio of brands development and execution of annual sales plans that drives achievement of business objectives.
  • Responsible for all Marketing Activities across categories in the regions with a focus on planning and implementation of visibility Merchandising, Consumer promotions, and events-based market needs.
  • Provide field sales team with tools and support materials to drive brilliant execution of BTL activities/sales drivers with customers in line with global best practices.
  • Align any Trade Marketing activity, point of sale and value add items to ensure best-in-class quality and cost-effectiveness.
  • Accountable for trade marketing budget and ensures that all spending are in line with plan and approved guidelines.
  • Lead and oversee short and long lead Trade Marketing projects, promotional material.
  • Plan and implement various promotional formats and other marketing activities on and off-premises across the region.
  • Support internal and external stakeholders to ensure projects and sales support activities are completed to specifications and deadlines.

Job Requirements (Qualification & Skills)

  • B.Sc Degree or M.Sc Degree in Marketing, an MBA will be desirable or any other relevant degree is preferred for this role
  • 4 – 6 years experience in a Sales & Distribution role in any of the FMCG category
  • Good communication and interpersonal skills;
  • High Level of IT Skills with previous experience working with other parts of sales and other functions particularly sales, marketing, and finance.
  • Good presentation skills.

Knowledge / Experience:

  • A strong track record in Sales and Trade Marketing at a management level with experience in at least two areas of Sales including field sales
  • Possess a clear understanding of the above-market framework, route to market a new way of working
  • Good understanding of Supply Chain & Finance
  • Understanding of Sales Research tools and information analysis
  • Ability to engage with high level internal & external partners’ stakeholders (Customers, Agencies, Government Officials, and Suppliers)
  • Proven people leadership skills with the ability to motivate and energize field force team.
  • Proven experience in Seasoning or related product trade marketing and daily consumer goods activation.
  • Self-motivated and a Team player with the ability to manage or lead people, result-oriented, and able to deliver through cross-functional teams.
  • Strategic planning, Strategic designing, and implementation skills
  • Strong project management, commercial and financial capability or acumen

How to Apply
Interested and qualified candidates should send their current Resume to: [email protected] using the Job Title as the subject of the mail

Application Deadline  13th January, 2022.

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