Growth Officer at Meristem Securities Limited


Meristem Securities Limited is a leading capital market conglomerate that offers Wealth Management services, Stockbroking services, Registrar services, Trustee services and Investment Banking services to our clients.

We are recruiting to fill the position below:

Job Title: Growth Officer

Location: Lagos
Job type: Full-time
Specialization(s): Consulting / Business Strategy & Planning

Job Summary

  • The Growth Analyst role within Meristem is one that is responsible for driving the achievement of revenue enhancement objectives and KPIs
  • Achieve growth and retention focused cross-selling models, revenue management plans, customer information management tools, loyalty and rewards programs as well as Customer Value Proposition (CVP) enhancements.
  • Develop and execute customer acquisition strategies
  • Partner with the Data Science and Digital Transformation team to understand customer behavior and inform decisions
  • The role holder will require strong analytical skills, innovative thinking and be able to develop and execute strategy effectively.

Duties / Responsibilities

  • Support the execution of customer growth and retention strategies through the development of customer engagement plans to ensure the achievement of business growth targets.
  • Implement the customer management activities that drive greater engagement with products and services, to drive incremental transaction volume and revenue.
  • Identify new areas of opportunity and quickly assess the potential upside of a given opportunity.
  • Track customer value KPIs to optimize results.
  • Develop promotion proposals including business case for approval from relevant stakeholders
  • Create below the line communication campaigns and promotions to drive revenue generation efforts
  • Monitor, optimize, and report on marketing and growth metrics
  • Internalize and closely monitor the business P&L Income and form insight to support the business in areas to drive revenue and cost reduction
  • Execute the Customer Value Management framework to deliver delightful customer experiences and increase our share of customer’s wallet
  • Monitor business performance to ensure achievement of set targets through Weekly, Monthly and Quarterly business performance reports
  • Execute initiatives to reduce churn and build preventive and win back strategies
  • Customer profiling and segmentation based on data and behavior to inform the development of customer engagement plans
  • Analysis of customer data to inform the appropriate CVM strategies to adopt
  • Analyse customer activity and highlighting trends to inform customer engagement plans
  • Measure impact of customer growth and retention initiatives to assess effectiveness of growth & retention strategies and recommend the appropriate action
  • Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision making
  • Effectively present and communicate analysis to the company to drive business decisions
  • Analyze the customer journey, identifying factors that impact conversion and retention, and proactively sharing these opportunities broadly within the company, including with your cross-functional peers, teams, and senior leadership
  • Identify the most critical KPIs throughout the customer journey and tracking progress
  • Creating dashboards, automated reports, and analyses to standardize and operationalize our reporting and insights
  • Develop and deploy metrics, frameworks and dashboards for analysis across all portions of the funnel including acquisition channels, engagement, and retention
  • Compile and deliver weekly, monthly consumer dashboards to track performance against KPIs
  • Assess the impact of growth and retention initiatives to optimize cost-reward of sales and marketing costs as well as effectiveness of the strategy
  • Hands-on exploration of data, including customer or market research to understand user behavior across all facets of the customer journey
  • Mine and analyze company data sets to identify key levers to accelerate growth.
  • Communicate findings to leadership that goes beyond the numbers to facilitate marketing, sales, and product development strategies
  • Develop success metrics and track key KPIs for growth experiments, optimizing performance through rapid, iterative tests
  • Design frameworks, scorecards, and dashboards to measure business metrics and track high priority initiatives and experiments
  • Discover opportunities to remove barriers for adoption, retention, engagement, and/or monetization, and partner cross-functionally to execute initiatives based on findings
  • Help execute projects to drive insights that lead to customer, seller, and growth
  • Work closely with marketing, design, product, support, to drive marketing and revenue generation campaigns
  • Work with cross-functional teams (including Marketing, Product, Engineering, Design) to provide insights and be a crucial player in helping the teams understand growth opportunities
  • Work performance marketing team to solve attribution
  • Ad Hoc reporting and analysis to support the Senior Leadership team and inform strategic decisions
  • Any other assignment as may be assigned by your supervisor

Key Performance Metrics:

  • Increase in new customers
  • Repeated transactions realised from existing clients
  • Product and Service coverage ratio across the Business Units
  • Turnaround time on deliverables
  • Accuracy of customer, market intelligence and data gathering
  • Effectiveness of customer acquisition strategy and implementation
  • Project delivery.
  • Number of suggested recommendations that impacted sales
  • Revenue growth impacted by analysis, strategy and insights
  • Accuracy or correctness of reports

Work Experience and Qualifications

  • A good University Degree from a reputable University – preferably in Social Sciences, Finance, or Accounting
  • 2 – 4 years’ experience on growth, marketing or analytics teams
  • 2 – 3 years of experience using data from multiple sources to create actionable insights
  • Demonstrated ability and desire to present data and insights clearly and concisely to multiple audiences, including senior leadership
  • Deep experience with Analytics tools such as Google Analytics and Amplitude.
  • Experience with data visualization and reporting tools (Periscope, Tableau, Looker, Canva, etc.)
  • Ability to translate insights from data into actionable outcomes.
  • Track record of independent work that meets or exceeds goals against clearly stated objectives.
  • A growth mindset and are continually trying to learn.
  • Strong Analytical skills
  • Critical thinking skills
  • Exceptional Excel, SQL, and data analysis skills, including a good grasp of statistics. Python/R is a plus.
  • Experience working with Segment and Google Tag Manager.

Skills & Competencies:

  • Excellent interpersonal and communication skills
  • Excellent prospecting and marketing skills
  • Good knowledge of the Capital market and its operations
  • Excellent presentation skills
  • Display resourcefulness to achieve tasks
  • Ability to be flexible and adaptable
  • Ability to follow through on tasks and deliverables
  • Display strong attention to detail
  • Ability to manage cross-functional processes for the development of customer value propositions and how they are positioned to grow and retain customers.
  • Ability to leverage data analytics capability into understanding customer behavior and using the outcomes to inform customer growth and retention initiatives and product enhancements.
  • Must possess good selling skills
  • Strong quantitative and analytical skills
  • Results orientated
  • Problem-solving
  • Strong numerical skills
  • Display strong research skills
  • Self-learner with the ability to acquire the knowledge required to complete tasks
  • Good appreciation of major industry and regulatory trends and challenges

Skills / Knowledge:

  • Fluent in the full spectrum of Customer Value Management (CVM) systems.
  • Ability to use imagination and new ideas to solutions.
  • Good knowledge of the Capital market and its operations
  • Excellent presentation skills
  • Must possess good selling skills
  • Strong quantitative and analytical skills
  • Can formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems. Ability to define appropriate measurements for growth
  • Good understanding of consumer psychology
  • Excellent interpersonal and communication skills
  • Excellent prospecting and marketing skills


  • Ability to influence others to do what is to be done.
  • Must be fair, goal oriented, responsible and aggressive
  • Must be able to evaluate others
  • Must be charismatic
  • Must be socially present

Proactive decision-maker:

  • Ability to look beyond the obvious/routine
  • Ability to question assumptions
  • Ability to proactively measure performance
  • Ability to see what others cannot see
  • Ability to seek a richer set of alternatives

Risk taker:

  • Sound ethics and integrity
  • Must have high sense of integrity, accountability, and dependability
  • Must uphold high ethical standard i.e., know and stick to all capital market rules as contained in Regulatory rules & code of ethics guiding operations in the industry.

Job Interactions:

  • Business Units
  • Information Technology
  • Digital
  • Customer Acquisition and Retention
  • Customer Relationship Management


  • Business Partners.

How to Apply
Interested and qualified candidates should:
Click here to apply

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